четверг, 23 февраля 2012 г.

Bentley Commerce forms Barter Institute to Expand Barter as a Business Tool throughout North America and Teach Trade Exchange Management and Operations.

SARASOTA, Fla. -- Joe Crump Elected to the Bentley Commerce Board of Directors

Bentley Commerce Corp. (OTCBB:BLYC), the leader in both online and point of sale barter and trade, has established The Barter Institute to educate businesses on how easy and profitable it now is to trade their excess products, services, production or capacity for the products and services they would normally pay for in cash to operate their own businesses. In addition, the Barter Institute will teach individuals and companies how to start, manage, market and operate a profitable barter exchange of their own.

Bentley Commerce's Barter Institute faculty will start with a team of five highly successful barter professionals with combined experience of over 60 years in all facets of barter. These professionals will tour the country to provide a 4-day training event in 10 U.S. cities over the next 12 months. In addition to teaching businesses how to barter, the program will show specific types of businesses, such as radio stations, media companies, hospitality organizations, Internet companies and non-profits, how to start and operate a barter exchange. By using Bentley Commerce's tools and technologies to build their own branded barter exchange, and enrolling their listeners, advertisers or members, they will be able to create a new lucrative revenue stream.

The Barter Institute team will also teach those individuals who want their own trade exchange business, how to start and manage the day to day operations of a trade exchange. During four days of comprehensive training, they will be provided with the knowledge, systems, tools and technology they need to succeed, taught by a distinguished faculty of barter professionals that have managed some of the most successful trade exchanges in the country.

"The ability of using barter to fulfill its inherent promise of significantly lowering the cost of doing business, while simultaneously increasing sales on an enormous scale, thus having a dramatic, positive affect on business, depends on attracting large numbers of individuals and companies to become trading partners, and establishing new trade exchanges to assist them with their trades," said Bruce Kamm, Bentley Commerce's CEO (www.bentleycommerce.com). "Key to our strategy is to attract new trading partners who have never formally bartered through an exchange, and teach them how barter will positively influence their business. In addition, we will provide the training and the tools to those who want to have their own exchange as a profitable business opportunity, to facilitate trades between the new trading partners we expect to attract."

"Now that we have built the largest Online Global Trade Marketplace with our VirtualBarter software, we are ready to begin teaching an expanding base of companies how easy it is to trade with one another over the Internet, even if they are members of different trade exchanges," continued Mr. Kamm. "The Barter Institute will enable these trading partners to rapidly begin trading with businesses from 76 independent trade exchanges that manage transactions for about 16,000 companies, with approximately $400 million in products and services available for trade online. We believe this will create exponential trade opportunities and increased revenues for these businesses, for the online exchanges participating in the Bentley Global Trade Alliance and for Bentley Commerce."

In Other News:

Joseph Crump, who is president of the Bentley Crump Barter Network, has been elected to the Bentley Commerce Corporation Board of Directors. Mr. Crump, one of the barter industries true visionaries, founded Crump Barter Systems in 1998 to bring efficiencies to the barter industry by providing a clearinghouse through which members of different barter exchanges worldwide can make available each other's inventory and services and trade seamlessly with one another. Crump Barter's membership rapidly grew to represent approximately 30 percent of the barter exchanges in the USA and about 50 percent of those in Canada.

About Bentley Commerce Corporation:

Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that is establishing a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled over the Internet in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for Fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies.

Forward-Looking Statements:

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

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